HOWDY.
I’m an ACD/Art Director/Designer from North Texas. I have worked on large global brands as well as small local start-ups. I believe that no matter the size of the brand, the basic needs are the same - strategic thinking, smart design, and creative storytelling.
CREATIVE SKILLSET
InDesign, Illustrator, Photoshop, Lightroom, XD, Retouching, Broadcast Production, Print Production, Keynote, Sign Painting, Shadetree Mechanic, Linocut Printing, Dominoes, Baking, Chili Cook.
ORGANIZATIONS
Independent Order of Odd Fellows, Waxahachie #80
INDUSTRY HIGH-FIVES
Clio Sports, Obies, Print Design Annual, National Advertising Federation (Local, Regional, National), DSVC Dallas Show, Chili Cook-Off Winner (4X)
EMPLOYER/CLIENT LIST
Integer Group - April ‘23 - Present
ACD/Art Director
Client list:
Exxon Mobil 1
Johnson & Sekin - September ‘19 - April ‘23
ACD/Art Director
Lead ACD on redefining and refreshing multiple Tucker Powersports house brands. Along with the re-branding, we created brand assets and 360 campaign work to support their massive dealer network in bringing new products to market. We executed multiple brand video and photo shoots for broadcast and social content as well as catalog design for multiple motorcycle gear and apparel launches.
Client list:
Tucker Powersports, First Gear, Quadboss, Dragonfire Racing, Bike Master, Twin Power, ProTaper, Answer, One Tribe Foundation, Caliber Collision
J&P Cycles - August '16 - September ‘19
Creative Director J&P Cycles and Motorcycle Superstore
The world’s largest American V-Twin motorcycle e-comm retailer for aftermarket parts and accessories. Managing a team of designers, art directors, and catalog artists, we refreshed the J&P Cycles brand and redesigned their massive e-comm website and direct mail catalog program. Our main marketing efforts targeted e-mail, direct mail, promotional campaigns, event marketing, artist collaborations, and brand spotlights on jpcycles.com. The J&P Big Book is THE source for motorcycle customization distributed to over 200k loyal customers annually, and almost 100k additionally requested annually. With over 35M website visits, 3M catalogs distributed, 500k e-mail subscribers, and 250k retail store visits, J&P is a moto retail powerhouse.
Moroch June ‘11 - August '16
Design/Studio Director
Managing a team of designers, art directors, and studio artists, servicing global brands like McDonald’s producing Broadcast, Digital, Out-of-Home, In-Home, and Point-of-Purchase creative for over 50 Co-Op markets nationwide. Efficiently producing hundreds of projects versioned out for multiple markets monthly.
Client list:
McDonald’s, Pure Fishing, Berkley Fishing, Ugly Stik, Shakespear, DFW Airport, Paseo, The Joint Chiropractic
Commerce House June ‘09 - June ’11
Art Director
Working with Coca-Cola’s emerging brands, we created Branding, Digital, Print, Point of Purchase, and Out-of-Home for a multitude of new products. We created campaigns for Guinness and other beer brands with Andrew’s Distributing. Texas Health Resources, a large network of Hospitals, was one of our larger clients where we developed 360 campaigns spanning Broadcast, Digital, Print, and Out-of-Home.
Client list:
Texas Health Resources, ZICO Coconut Water, Mockingbird Station, Andrews Distributing, Guinness, Coca-Cola Emerging Brands, Boardwalk Auto Group
Publicis Dallas June ‘03 - June ’09
Designer
Under the Jim Beam umbrella, Sauza Tequila has a pretty extensive line of Tequila brands. Our primary focus included 360 campaigns,
Point-of-Purchase, Product Display Design, Value Added Packaging Design and Promotional Marketing.
Client list:
Hornitos, Sauza, Tres Generaciones, El Tesoro, Cien Años, BMW, Denny’s, CellularOne, Sarah Lee, and various Nestlé brands
CONTACT
ryanjeverett@gmail.com